Microsoft Advertising Activision Blizzard Merger in UK Newspapers
Microsoft is running full-page adverts in the Financial Times and Daily Mail to promote its merger with Activision Blizzard. The controversial deal, which is still awaiting approval from the UK's Competition and Markets Authority, is set to bring the Call of Duty franchise to 150 million extra players.
The adverts, as seen in The Verge's Tom Warren, highlight the benefits of the merger. The deal would enable Xbox to bring the Call of Duty franchise to platforms such as Nintendo Switch and GeForce Now. This would allow millions of gamers to play the popular game who may not have had the opportunity before. Additionally, the merger would enable Microsoft to further expand its gaming portfolio, giving the company access to a wider variety of titles and genres.
The adverts also draw attention to the potential economic benefits of the merger. Microsoft has stated that the deal could create up to 1,000 new jobs in the UK. It is also estimated that the merger could contribute up to £1 billion in tax revenue to the UK's economy over the next 10 years.
The Competition and Markets Authority has yet to approve the deal and has launched several investigations into the potential impact of the merger on competition. Microsoft have stressed that the merger will help to create a more competitive gaming market and that the deal is in the best interests of gamers.
Microsoft's full page adverts in the Financial Times and Daily Mail demonstrate the company's commitment to getting the Activision Blizzard merger approved. If the deal goes through, it will enable the Call of Duty franchise to reach millions more players and create up to 1,000 new jobs in the UK. The Competition and Markets Authority is still assessing the potential impact of the merger on competition, and it remains to be seen if the deal will be approved.
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